With Canada’s harsh winters taking a toll on homes across the country, leading paint brand Sico has launched a high-quality, top-performing exterior paint designed to beautify the outside of the home and protect it from the elements. Available in both a flat and semi-gloss finish, the 100-per-cent acrylic latex exterior paint was created to stand the test of time in spite of Canada’s fluctuating climate and the mark it leaves behind, said Stphanie Pelland, Marketing Communication Manager for the Sico retail brand. Developed using a state-of-the-art multi-sphere advanced technology, the paint provides exceptional adherence and durability. Its high viscosity forms a protective coating that prevents water infiltration, resists mildew and UV rays, and fills in small surface defects so they virtually disappear. “Most people work on beautifying the interior of their homes before touching the outside, yet the exterior of a property is the first thing people see,” says Pelland. “First impressions have a lasting effect, so the quality and colour of paint used on a home’s exterior make a major difference they’re what give a home ‘wow’ attraction and make it inviting to enter.” Offered in all of Sico’s 1,696 colours, “Sico’s new exceptionally-performing exterior paint maximizes the curb appeal of a home and, through Sico’s glamorous colour combinations, gives it enhanced charm and personality,” Pelland says.