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Episode 10 – Why Designers Must Pivot w/ Johanna Hoffmann

Although we have been in the COVID trenches for what seems like an incessantly long period of time, there now appears to be light at the end of this tunnel. With vaccination rates on a speedy incline and phased re-openings across the provinces, things are slowly returning to normal.

But we’re not out of the woods yet, and even when the pandemic is officially declared over its effects will be long-lasting. Which is why we are sitting down with Johanna Hoffmann, CEO of Oomph Group, to discuss why your space planning, project management and procurement skills are urgently needed now; and what it will take to get your firm through the crisis by finding creative ways to generate revenue and other stop-gap solutions that while not necessarily permanent, will help you not only stay on your feet but continue marching on even after normalcy returns.

A creative marketing and business development leader, Johanna is known for her ability to integrate inventive marketing tactics with business development strategies to drive results for AEC firms and organizations. She has held executive marketing and business development positions with global leaders such as B+H Architects, Forrec Inc. and Stantec, where she established global marketing and BD infrastructures, devised strategic BD strategies to meet KPIs and revenue targets, and led successful market entries into Asia, the Americas and the Middle East.

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