A free pop-up neon exhibition is coming to Toronto’s Junction for one weekend
Pop-Up Neon Gallery at Junction House will feature a collection of neon signs, including the famed Hard Rock Museum Guitar
With plans for a permanent museum in downtown Toronto well underway, Neon Museum Toronto is partnering with Slate Asset Management and Neon Demon to bring a Pop-Up Neon Gallery to the Junction House Sales Gallery for one weekend in April.
The Pop-Up Neon Gallery at Junction House will be free and open to the public, and will feature signs and art pieces from the collections of Neon Museum Toronto and Neon Demon. The exhibition is meant to celebrate the unique story of neon in Toronto, while raising awareness around the efforts to bring a permanent museum to the city.
“Downtown Yonge BIA has been working for five years to establish a permanent home for the neon signs that once lit up Toronto’s streets,” says Downtown Yonge BIA Chief Operating Officer and Executive Director Mark Garner. “This pop-up is the culmination of a lot of recent momentum around the project and it allows us to offer the public a preview of what they can expect when the permanent museum launches.”
The impetus to host the exhibition at Junction House came as Slate Asset Management continues to work with the city to bring a new, illuminated sign to the Junction. Sited at 2720 Dundas St W, just as the road begins to bend, Junction House is conceived as a new gateway into one of Toronto’s most vibrant neighbourhoods.
“At Slate we take a city-building approach to development. That means looking beyond the project-site and understanding how you can positively impact the greater community. There is an artistry and history embedded in neon signs that the Neon Museum Toronto wants to showcase for the benefit of all Torontonians,” says Brandon Donnelley, VP of Development at Slate. “It echoes what we are trying to achieve with our sign and with Junction House as a whole. We envision it acting as a landmark and entrance into the neighbourhood when you’re arriving from the east end of Dundas or Dupont, or passing by on the train.”
The exhibition will be open to the public on April 12th, 13th and 14th from 11am to 9pm. Entry is free, but there will be opportunities to contribute to Neon Museum Toronto’s efforts to open a permanent outdoor museum in the Victoria Street Laneway, as well as a permanent indoor museum, possibly at Old City Hall.