HAT Collective enters the North American contract office market
Contract furniture dealers and interior designers in North America now have a new choice when it comes to selecting workplace product solutions with the official launch of the HAT Collective.
The HAT Collective brand unifies a range of office product solutions from several well-established industry brands, including HAT Contract, a provider of quick-ship height-adjustable tables; SiS Ergo, a Danish designer and manufacturer of European-designed, customizable workplace solutions; and Innovative, a manufacturer of ergonomic monitor arms.
HAT Collective’s broad product portfolio focuses on ergonomics, both of which support worker health and productivity. Product lines range from height-adjustable workstations and ergonomic monitor arms to storage units, safety and noise-cancellation dividers and accessories, all available in fixed, adaptable or mobile formats.
Workers have the flexibility to choose the workspace solution that best meets their needs – whether that’s at a traditional office or at home. The new brand’s product portfolio enables dealers and designers to create functional, sleek and uniformed workspaces.
HAT Collective will build upon the “easy-to-do-business-with” philosophy, a hallmark carried over from its legacy product line brands. The collection offers a “one-stop” simplified purchasing and ordering process for dealers, along with complementary services for space planning, design and installation.
It also offers an e-commerce solution called HomeWork, which is tailor-made to address and offer solutions for customers’ work-from-home needs. Product design, manufacturing and fulfillment are supported by operations in Easton, Pa., San Jose, Calif., Denmark and Asia, along with warehouses on the east and west coasts of the United States.
“HAT Collective is revolutionizing the contract office market,” said Dave Fox, CEO of Innovative Ergonomic Solutions, the parent company of HAT Collective. “The pandemic has proven how much the marketplace needs well-designed, price-accessible, commercial-grade workplace solutions that enable individuals of all generations to choose how and where they want to work. At the same time, our customers want a partner that is quick to respond, solutions-oriented and easy to do business with on all fronts. With HAT Collective, we are creating a new experience with a diversity of products and services – all under one new exciting brand.”
The HAT Collective brand logo, while uniquely distinct, pays homage to the SiS Ergo and HAT Contract product lines. Clean, thin lines speak to the efficiency of the Scandinavian design, a nod to SiS Ergo’s Danish design roots. The logo itself is an abstract image composed of the letters that form the word “HAT,” the acronym associated with HAT Contract’s “height adjustable tables.”
To celebrate and support its launch, HAT Collective will be introducing new products, educational webinars, Continuing Education Unit presentations and other initiatives throughout 2021.