BeautiTone reveals its 2022 exterior colour of the year
Canadian-owned retail paint brand BeautiTone revealed its inaugural Colour of the Year. The luxe ‘Ebony’ hue is a rich black with a subtle, spirited undertone of indigo that complements natural wood, lush greenery and brightly landscaped yards.
“Colour plays such a powerful role in our daily lives and is a central element of any home renovation project,” says Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “The importance of our outdoor spaces has increased over the past few years. From enhancing curb appeal to elevating a backyard oasis, and with spring at our door, now is the time to celebrate exterior colour.”
Contrasted with white and other light neutrals, BeautiTone describes ‘Ebony’ as a shade that “breathes elegance and sophistication into its environments.”
“Dark exterior colours are on-trend for 2022,” said Darryl Allen, Creative Manager, BeautiTone Paint and Home Products. “No longer reserved for ultra-modern custom homes, black is showing up in the brick, trim and accents of newly constructed communities. Inspired by Shou-sugi-ban, the 18th century Japanese method of preserving wood with fire, and the Scandinavian technique of sealing wood with black pine tar, bringing black into a home’s exterior is an authentic and time-tested design.”
‘Ebony’ is part of BeautiTone’s Exterior Stain Colours card available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada. The card features 36 solid and 36 semi-transparent colours available in BeautiTone’s Wood-Shield and Wood-Shield Best exterior stain lines.