Photography by Peter Lusztyk
Soft curves? Check. Clean silhouette? Check. Informally elegant? You bet. This is Yabu Pushelberg, after all. “We designed Rowan to imbue the comfort and warmth associated with a residence and paired it with clean, tailored finishes to elevate its physical demeanor to translate to a range of environments. It was important to us for the aura of the collection to read as soft and inviting, poised and compassionate while challenging the idea of what a contract collection can look like,” says George Yabu. “A contract collection is often associated with a formal, buttoned-up attitude; for us, what is innovative about the Rowan collection is that it turns the notion of what a contract collection can be on its head. The form, silhouette, and choices in materials, paired with the production techniques challenge the industry to think about the importance of evolving the notion of what a contract collection can offer.”
